New norms: How 2020 redefined beauty

When someone asks, “How are you?” in the year 2020, our usual answers don’t cut it. We’re likely to respond with something like, “I forget what month it is” or “Everything is weird, my sourdough failed, and I just adopted 6 kittens.”

We’re fine, thanks for asking.

With everything that’s been going on —health crises, politics, environmental disasters, you name it — personal care routines suddenly don’t seem like the biggest priority. It’s hard to think about moisturizing right now! Other people react differently, shut out the world and indulge in pampering.